Lenny Kravitz Sign Illuminates at Mount Lee

Imagine the iconic Hollywood sign being completely reimagined for a music release. That’s the creative premise of this FOOH campaign featuring the launch of Lenny Kravitz’s new album, Blue Electric Light. The video unfolds as the camera glides over a lively park set beneath Mount Lee, capturing people enjoying the scene before revealing the transformed Hollywood sign now reading “LENNYWOOD.” As the camera pushes in closer, each towering letter comes alive with vibrant neon blue outlines, shifting the setting into a stylized and rhythmic homage to the new album. Using captivating CGI, this FOOH campaign transforms Los Angeles’ most famous landmark into an innovative product showcase.