Lenny Kravitz Sign Illuminates at Mount Lee

This FOOH campaign reimagines the iconic Hollywood sign for the launch of Lenny Kravitz’s new album, Blue Electric Light. The video opens with a camera gliding over a lively park beneath Mount Lee, showing people enjoying the scene.

The camera then reveals the transformed Hollywood sign, now reading “LENNYWOOD.” As it pushes closer, each towering letter illuminates with vibrant neon blue outlines, shifting the setting into a stylised and rhythmic homage to the new album.

Using captivating CGI, this FOOH campaign transforms Los Angeles’ most famous landmark into an innovative product showcase.