FOOH Impact Score:
Outstanding
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In this Marina Bay Sands fake out of home ad, the scene opens with a captivating reflection of the iconic resort dancing across the water as koi fish glide below the surface. The ad dramatically reimagines traditional Lunar New Year motifs with a creative retelling where koi fish transform into a mighty jade dragon, culminating in a thrilling mid-air chase of a glowing orb above the city skyline. A clear blend of augmented reality and dynamic brand storytelling, this engaging visual experience ties the mythical with the modern to celebrate the spirit of the season.