Marina Bay Sands Koi Transformed to Dragon
Jade Dragon Chases Orb Above City
This fake out-of-home advertisement for Marina Bay Sands opens with a reflection of the iconic resort on the water, with koi fish swimming below the surface. The ad reimagines traditional Lunar New Year motifs.
The koi fish dramatically transform into a mighty jade dragon, which then engages in a thrilling mid-air chase of a glowing orb above the city skyline. This visual experience blends augmented reality with dynamic brand storytelling, connecting mythical elements with modern aesthetics to celebrate the season.
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FOOH Impact ScoreOutstanding
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Credits
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