FOOH Impact Score:
Solid
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Imagine a city square turned into a live eco-exhibit. That’s the captivating premise of this SEB cgi campaign featuring a biodegradable debit card made from corn-based plastic. The video unfolds as the scene opens with a large rotating terrarium placed in a public square, containing an SEB debit card. The Bell Tower of Vilnius is visible in the background as a passerby records the installation. As the camera moves sideways, the terrarium stops rotating, revealing the Vilnius Cathedral aligned behind it. This campaign promotes replacing plastic cards with an environmentally friendly solution made from corn-based plastic. Using computer generated imagery, this SEB cgi campaign transforms a classic public location into an innovative product showcase.