SEB Debit Card in Terrarium Rotates at Square

This CGI campaign for SEB features a biodegradable debit card, made from corn-based plastic, showcased within a large rotating terrarium. The scene is set in a public square, with the Bell Tower of Vilnius visible in the background as a passerby records the installation.

As the camera moves sideways, the terrarium stops rotating, aligning to reveal the Vilnius Cathedral behind it. This campaign promotes replacing traditional plastic cards with an environmentally friendly alternative.

Using computer-generated imagery, this SEB campaign transforms a classic public location into an innovative product showcase, highlighting the corn-based plastic debit card.