Samsung Flip Phone Breakdancing at Park
Arc de Triomphe Hosts a Breakdance Battle
This Samsung FOOH ad features a digital street installation showcasing the Galaxy Z Fold6 in Paris. The scene begins with a zoom-out from the animated display, revealing the Arc de Triomphe.
A skilled dancer performs breakdance moves in front of the monument, then gestures towards the ad. The Galaxy Z Fold6 animates, joining the dancer in a synchronised routine, flipping open mid-air to highlight its design and flexible screen.
Through engaging VFX, this Samsung foldable device ad transforms the city monument into a dynamic performance stage, spotlighting Samsung’s innovation during its Paris 2024 debut campaign.
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FOOH Impact ScoreSolid
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Credits
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