Samsung Flip Phone Breakdancing at Park

In this Samsung FOOH ad, a digital street installation showcasing the Galaxy Z Fold6 comes to life right in the heart of Paris. The scene unfolds as the camera zooms out from the animated display to reveal the Arc de Triomphe, where a skilled dancer energizes the space with breakdance moves, eventually gesturing toward the ad that suddenly animates—bringing the Galaxy Z Fold6 into a synchronized dance alongside him, flipping open mid-air to highlight its sleek design and flexible screen. With an engaging use of VFX, this Samsung foldable device ad transforms an ordinary city monument into a dynamic performance stage, spotlighting Samsung’s celebration of innovation during its Paris 2024 debut campaign.