Nestlé Coffee in Cans as Ferris Wheel Carts

In this Nestlé FOOH ad, a sweeping aerial shot captures the towering Dubai Eye in the distance as a sleek yacht glides across the water, delivering Nescafé Ready-to-Drink cans instead of traditional carts. The scene unfolds as the yacht nears the iconic landmark, and the perspective shifts to a lower angle that zooms in on the cans, emphasizing the brand’s bold presence against Dubai’s modern skyline. With a captivating use of computer generated imagery, this Nestlé ready-to-drink coffee launch transforms a familiar regional setting into a fresh, relatable spectacle, highlighting Nestlé’s expansion into the Middle East and North Africa’s beverage market.