Nestlé Coffee in Cans as Ferris Wheel Carts

This Nestlé FOOH advertisement features a sweeping aerial shot of the Dubai Eye, with a sleek yacht gliding across the water. The yacht delivers Nescafé Ready-to-Drink cans, which replace the traditional carts on the Ferris wheel.

As the yacht approaches the iconic landmark, the perspective shifts to a lower angle, zooming in on the cans. This highlights the brand's presence against Dubai’s modern skyline through computer-generated imagery.

The video transforms a familiar regional setting into a fresh spectacle, marking Nestlé’s expansion into the Middle East and North Africa’s beverage market with its ready-to-drink coffee.