FOOH Impact Score:
Outstanding
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In this D’USSÉ cgi video, the camera tilts upward to unveil a massive D’USSÉ packaging box dramatically mounted on the facade of Chicago’s Willis Tower, setting the stage for the reveal of the brand’s signature bottle. The scene unfolds as a golden ribbon slowly unfurls before the box opens to showcase the D’USSÉ Magnum (1.75L) inside, with the camera pulling back to capture the bottle positioned against the stunning backdrop of Willis Tower. With a dynamic use of computer generated imagery, this D’USSÉ large-format cognac bottle cgi video transforms one of Chicago’s most iconic skyscrapers into a contemporary canvas, highlighting D’USSÉ’s national campaign to bring the Magnum to select retailers across the country.