FOOH Impact Score:
Outstanding
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Imagine a theme park milestone marked by an alien causing mischief. That’s the captivating premise of this Disneyland fake out of home ad featuring Stitch celebrating a classic animated film. The video unfolds as the scene opens at Walt Disney World Resort with Sleeping Beauty Castle in the background while a spaceship struggles to land and Stitch appears. A Disney-themed birthday cake with a '70' candle is shown, which Stitch pushes aside while clapping gleefully. The moment shifts to Mickey and Minnie Mouse posing with a park guest as Stitch photobombs the shot in the background. This picture appears before transitioning to a close-up of Stitch sniffing around as he struggles to lift Excalibur, then follows the scent trail to a popcorn booth where he licks the glass. Cutting back, he's still attempting to pull the sword from the stone. The scene then shows Stitch on Splash Mountain, drenched and unbothered, before successfully returning to pull Excalibur out with ease and bursting into celebration. He wanders into a souvenir shop and grabs a bubble toy. The final moment has Stitch bursting through a Lilo & Stitch movie poster, tearing it apart to reveal the tagline: 'Only in theaters May 23.' Using computer generated imagery, this Disneyland fake out of home ad transforms the theme park into a memorable product showcase.