LEGO Minifigure Installation Changes Size
Minifigure Shrinks, Grows at U.S. Headquarters
This CGI video for the LEGO Group begins outside the U.S. Headquarters. A man observes a towering minifigure as a biker in a yellow outfit cruises by.
The oversized figure is suddenly snatched by a hand, miniaturised instantly, and then thrown back onto the ground, where it instantly reverts to its original large scale.
The CGI effects enhancement is designed for increasing awareness of the LEGO minifigure’s cultural impact.
B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand: