FOOH Impact Score:
Solid
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This LEGO Group cgi video begins with a man standing outside the U.S. Headquarters observing a towering minifigure, just as a biker in a yellow outfit cruises by the scene. This moment cleverly highlights the brand’s enduring creativity as the oversized figure is suddenly snatched by a hand, miniaturized instantly, and then thrown back onto the ground, where it instantly reverts to its original large scale. As a perfect blend of creative storytelling and memorable product integration, the CGI effects enhancement is designed for increasing awareness of the LEGO minifigure’s cultural impact.