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LEGO Minifigure Installation Changes Size

FOOH Impact Score:

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Solid

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Credits

Brand: LEGO

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Retail & Consumer Goods

Country: United States of America

City: Boston

Effects / Animations: Optical Illusion & Perspective Tricks, Human Interaction

Surrounding: LEGO Group U.S. Headquarters

Date posted: September 19, 2023

FOOH.com is the biggest cgi video library. If you are the creator of this LEGO Group ad or would like to add your work Submit your work!

This LEGO Group cgi video begins with a man standing outside the U.S. Headquarters observing a towering minifigure, just as a biker in a yellow outfit cruises by the scene. This moment cleverly highlights the brand’s enduring creativity as the oversized figure is suddenly snatched by a hand, miniaturized instantly, and then thrown back onto the ground, where it instantly reverts to its original large scale. As a perfect blend of creative storytelling and memorable product integration, the CGI effects enhancement is designed for increasing awareness of the LEGO minifigure’s cultural impact.

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