FOOH Impact Score:
Impressive
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In this Sephora Middle East mixed reality ad, the scene begins at the Dubai Fountain with the majestic Burj Khalifa in the backdrop, where a giant Touchland Glow Mist Revitalizing Hand Sanitizer floats gracefully over the water. The scene unfolds as roses blossom behind the sanitizer, turning it pink, a coconut appears and shifts it to white, then lavender buds take it into a gentle purple before reverting back to white with the bloom of a white lotus—culminating with a rare blue rose turning the sanitizer blue, and finally a vanilla flower emerging to give it a light yellow tone as it drifts away. With an engaging use of computer generated graphics, this Sephora hand sanitizer campaign creatively transforms a familiar skyline into a fresh, relatable spectacle, highlighting Sephora’s latest launch of Touchland in the Middle East.