Sephora Sanitizer Changes Color at Fountain

This mixed reality advertisement for Sephora Middle East features a giant Touchland Glow Mist Revitalizing Hand Sanitizer floating gracefully over the water at the Dubai Fountain, with the majestic Burj Khalifa in the background.

The scene unfolds as roses blossom behind the sanitizer, turning it pink. A coconut then appears, shifting the sanitizer to white, followed by lavender buds that turn it a gentle purple. It reverts to white with the bloom of a white lotus, before a rare blue rose changes the sanitizer to blue. Finally, a vanilla flower emerges, giving it a light yellow tone as it drifts away.

This campaign uses computer-generated graphics to creatively transform a familiar skyline, highlighting Sephora’s latest launch of Touchland in the Middle East.