FOOH Impact Score:
Impressive
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Imagine the Sephora storefront doubling as an oversized beauty billboard. That’s the dynamic premise of this YSL Beauty FOOH campaign featuring the new Make Me Blush Bold Blurring Blushes. The video unfolds as the vividly colored blushes are mounted onto the front of the Sephora store, only to tumble down gracefully, bouncing slightly upon impact before rolling across the pavement; one spins open mid-motion, revealing its softly textured product within. Using innovative computer generated graphics, this YSL Beauty FOOH campaign transforms the Sephora facade into a captivating product showcase.