Sephora Blush Powders Fell from Façade
YSL Beauty FOOH Campaign for Sephora
This YSL Beauty FOOH campaign transforms a Sephora storefront into an oversized beauty billboard, showcasing the new Make Me Blush Bold Blurring Blushes. The video depicts vividly coloured blushes being mounted onto the building's façade.
The blushes then gracefully tumble down the front of the Sephora store, bouncing slightly upon impact before rolling across the pavement. One blush spins open mid-motion, revealing its softly textured product within. This captivating product showcase is achieved using innovative computer-generated graphics.
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FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Untitled Production
Agency:Lilu Agency
Production:Untitled Production
VFX:Untitled Production
Sound:Untitled Production
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