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Sephora Moving Cream Leaves Yellow Trail

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Credits

Brand: Sephora

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: United Arab Emirates

City: Dubai

Effects / Animations: Simple Motion, Morphing & Transformation, Large Objects

Surroundings: Dubai Frame, Museum of the Future, Skyscrapers, Burj Khalifa, Dubai Mall

Date posted: July 31, 2024

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This Sephora vfx advertising begins with a vintage-filtered shot of the Dubai Frame, where a giant Sol de Janeiro Brazilian Bum Bum Cream glides forward, trailing a bright yellow streak. This moment cleverly highlights the product’s vibrant and bold identity as it continues its journey past the futuristic curves of the Museum of the Future, weaves through the skyline of Dubai’s iconic towers, and moves past the Burj Khalifa, illuminating each scene with its signature yellow stream. As a perfect blend of viral storytelling and dynamic product integration, the CGI effects enhancement is designed for generating buzz around the Sol de Janeiro pop-up at Dubai Mall.

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