CGI Video LEGO Custom Build Blocks Spotted in Cities

LEGO Custom Build Blocks Spotted in Cities

Custom Build Blocks Spotted in Cities in a fake-out-of-home ad of LEGO

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Credits

Brand: LEGO

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Retail & Consumer Goods

Countries: China, England, Germany, United States of America

Cities: Shanghai, London, Berlin, Boston

Effects / Animations: Floating & Flying Objects, Large Objects, Complex Motion

Surroundings: Huangpu River, Oriental Pearl Tower, Skylines, Tower Bridge, Berlin TV Tower

Date posted: June 5, 2025

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Imagine a Banana Guy floating through Shanghai’s financial district. That’s the captivating premise of this LEGO fake out of home ad featuring the celebration of LEGO World Play Day 2025. The video unfolds as a Banana Guy Minifigure removes his sunglasses while calmly drifting down the Huangpu River atop a bright pink inflatable block, the Oriental Pearl Tower towering beside him. The scene jumps to Tower Bridge in London, where a hovering helicopter lifts Disney Cinderella's Royal Carriage high above the Thames. In Germany, a Magical Unicorn canters above a moving tram near Berlin’s TV Tower, while in Boston, a green monster rests inside the historic Old State House, its long tentacles pushing through windows gripping various musical instruments. Using dynamic CGI effects, this LEGO fake out of home ad transforms iconic cityscapes into an innovative product showcase.