LEGO Custom Build Blocks Spotted in Cities

This LEGO fake out of home ad celebrates LEGO World Play Day 2025 by featuring custom build blocks in various cities. The video opens in Shanghai, where a Banana Guy Minifigure drifts down the Huangpu River on a pink inflatable block, with the Oriental Pearl Tower in the background.

The scene then shifts to London, showing a helicopter lifting Disney Cinderella's Royal Carriage over the Thames near Tower Bridge. In Germany, a Magical Unicorn canters above a tram near Berlin’s TV Tower. Finally, in Boston, a green monster rests inside the Old State House, its tentacles extending through windows and gripping musical instruments.

Using dynamic CGI effects, this LEGO fake out of home ad transforms iconic cityscapes into an innovative product showcase.