American Express F1 Start Line on Building

This FOOH CGI advertisement features a scenic sweep past the historic Old Montreal Bank. The camera then shifts to a neighbouring building where an F1 and American Express start line structure is prominently displayed with “BIENVENUE à MONTRÉAL” signage.

A dramatic roll-up gate lifts, and an American Express F1 car bursts onto the street circuit. This sequence links the iconic city backdrop to the thrill of high-speed racing, celebrating the F1 Grand Prix Canada and highlighting American Express's partnership with F1.

The CGI effects enhance the creative storytelling and product integration, aiming to elevate visibility and excitement for the campaign.