FOOH Impact Score:
Solid
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In this Caudalie vfx advertising, the scene opens inside the Musée d'Orsay in Paris, France, with people walking through the gallery and the soft murmur of footsteps echoing off the walls as the camera glides under the grand arches. The scene unfolds as the focus shifts to the famous ornamental golden clock high above, its hands suddenly turning backward in time; in an unexpected twist, the center of the clock peels open, revealing the luxurious Caudalie Premier Cru nestled within, glowing with promise. With a clear use of augmented reality, this Caudalie luxury skincare spot vfx advertising transforms an iconic Parisian landmark into a fresh, relatable spectacle, highlighting Caudalie’s campaign for timeless skin.