FOOH Impact Score:
Solid
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In this Douglas Cosmetics vfx advertising, oversized bottles of the MCM Eau Parfum Collection—Mighty Bear, Jolly Rabbit, Darling Doxie, Zen Elephant, and Charming Pup—gracefully descend by parachute in front of the Douglas Cosmetics store. The scene unfolds as the parachutes gently detach and float away, leading to a close-up of Charming Pup flipping up its shades, while the camera shifts to reveal Daring Dragon exhaling smoke from its nostrils. With a captivating use of CGI, this Douglas Cosmetics fragrance campaign transforms everyday storefronts into an imaginative stage, highlighting Douglas Cosmetics’ fresh approach to elevating fragrance launches.