Urban Decay Eye Shadow Applies on Billboard

This Urban Decay CGI ad transforms a quiet Los Angeles street corner into a beauty tutorial. The video features the 24/7 Glazed-On Shadow, unfolding on a static billboard located on Abbot Kinney Boulevard in Venice, Los Angeles. The billboard initially displays an ad with a woman.

A giant version of the Urban Decay 24/7 Glazed-On Shadow then appears beside the billboard. Its applicator detaches from the bottle and gently applies shimmering product to the woman's eyelid on the display. Following this, the applicator levitates forward and smoothly re-enters the bottle.

This action causes the screen to ripple, revealing a new display that promotes the product. Through creative CGI effects, this ad transforms a local storefront billboard into an effective product showcase for Urban Decay.