Urban Decay Eye Shadow Applies on Billboard

Imagine a quiet Los Angeles street corner turning into a beauty tutorial. That’s the captivating premise of this Urban Decay cgi ad featuring the 24/7 Glazed-On Shadow. The video unfolds as a static billboard on Abbot Kinney Boulevard in Venice, Los Angeles—displaying an ad with a woman—transforms when a giant version of the Urban Decay 24/7 Glazed-On Shadow appears beside it; the applicator detaches from the bottle and gently applies shimmering product to the woman's eyelid on the billboard, then levitates forward and smoothly reenters the bottle, causing the screen to ripple and reveal a new display promoting the product. Using creative CGI effects, this Urban Decay cgi ad transforms a local storefront billboard into an effective product showcase.