Urban Decay Eye Shadow Colors the Car
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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In this Urban Decay cgi campaign, a woman stands alone in a sun-drenched desert in front of a black car, holding up her smartphone as it reveals the Urban Decay 24/7 Glazed-On Shadow through captivating CGI effects. The ad humorously reimagines a barren landscape as the perfect canvas for beauty transformation, with the shadow emerging from the device and transforming the car’s color from black to various vivid shades. A CGI campaign that masterfully blends fun with a memorable twist on makeup innovation.
