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JD Sports Tower Lights Up with Ad

FOOH Impact Score:

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Credits

Brand: JD Sports

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: England

City: Liverpool

Effects / Animations: Human Interaction, Projection & Hologram

Surroundings: Liverpool ONE, Radio City Tower

Date posted: April 4, 2025

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This JD Sports FOOH ad begins with a wide-angle view of Liverpool ONE, where the iconic Radio City Tower dominates the skyline. This moment cleverly highlights the power of immersive branding as a man stands still and raises his hands, triggering the shaft of the tower to illuminate with a vibrant ad for the Nike Airmax OG 95 exclusively at JD Sports. As a perfect blend of dynamic storytelling and insightful product integration, the CGI enhancement is designed for promoting the exclusive launch in an urban environment.

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