Footlocker Green Energy Shoe Transformation
Foot Locker Under Armour Echo Launch
This fake out-of-home (FOOH) advertisement for Foot Locker features a digital screen on a downtown building, initially displaying an Under Armour message within a bustling business district setting. The scene then transitions to highlight the future-forward innovation of the Under Armour Echo.
A plasma ball charges with energy, drawn from a floating shoe. The sneaker gradually assembles piece by piece in mid-air before softly landing on the ground, fully formed. This CGI effects enhancement was designed to promote the launch of the new Under Armour Echo, now available at Foot Locker in-store and online.
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