Footlocker Green Energy Shoe Transformation

This Foot Locker fake ooh ad begins with a digital screen on a downtown building displaying an Under Armour message as a bustling business district sets the scene. This moment cleverly highlights the future-forward innovation of Under Armour Echo as a plasma ball charges with energy pulled from a floating shoe, gradually assembling the sneaker piece by piece in mid-air before it softly lands on the ground, fully formed and ready to wear. As a perfect blend of resonant storytelling and creative product integration, the CGI effects enhancement is designed for promoting the launch of the new Under Armour Echo, now available at Foot Locker in-store and online.