Sephora Lip Gloss Transforms Façade

Imagine a heritage-listed building getting a luxurious beauty makeover. That’s the clear premise of this YSL Beauty fake out of home ad featuring the new Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid. The video unfolds as the scene opens on the Soul Pattinson Building, home to the Sephora Pitt Street flagship store in Sydney, where a sleek gloss bottle floats into frame from behind. The applicator wand emerges, coats the building’s façade with a shimmering layer, instantly transforming it into a metallic purple puffer texture, before retracting back into the bottle as it glides gracefully into the Sephora store. Using computer generated graphics, this YSL Beauty fake out of home ad transforms an iconic retail location into an innovative product showcase.