Samsung Food Truck Delivers Produce on Refrigerator

Produce Pours Into Fridge at Arc de Triomphe

This mixed reality advertisement for Samsung features a custom-designed food truck navigating a busy city avenue, with the Arc de Triomphe visible in the background and regular traffic alongside it. The massive vehicle proceeds to drive directly into a towering Samsung Bespoke AI Refrigerator.

Upon entering the refrigerator, the truck halts, its roof opens, and colossal fruits and vegetables are shown pouring into the fridge's interior. This CGI sequence symbolises smart storage and freshness, highlighting Samsung's vision of innovative home living through the Bespoke AI Refrigerator campaign.

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Credits

Brand:Samsung

Metadata

Work Type: FOOH
Country:France
City:Paris
Date posted:March 27, 2025
Source:Instagram