FOOH Impact Score:
Impressive
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In this Samsung mixed reality ad, a huge custom-designed food truck cruises through a busy city avenue, with the Arc de Triomphe towering in the background and regular traffic flowing alongside it. The scene unfolds as the massive vehicle drives straight into a towering Samsung Bespoke AI Refrigerator, where it halts, its roof opens up, and colossal fruits and vegetables pour into the fridge’s interior, symbolizing smart storage and freshness. With a creative use of computer generated graphics, this Samsung appliance mixed reality ad transforms a familiar Parisian landmark into a surprising backdrop, highlighting Samsung’s vision of innovative home living through the Bespoke AI Refrigerator campaign.