FOOH Impact Score:
Solid
Learn moreCredits
Brand: Carnival Cruise Line
Agency: CRACKER
Production Company: CRACKER
VFX: CRACKER
Sound: CRACKER
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In this Carnival Cruise Line mixed reality ad, the scene kicks off on a serene beach where two women stroll along the shoreline, promoting a dreamlike vacation experience. The scene unfolds as they pass an intricately built sandcastle with a Carnival beach ball beside it, followed by a rubber ducky sculpted from sand and topped with a bucket hat, then move past a floating flamingo ring and finally admire the Carnival logo shaped entirely from sand. With a clear use of augmented reality, this Carnival Cruise Line cruise promotion transforms ordinary seaside elements into a fresh, relatable spectacle, highlighting Carnival Cruise Line’s invitation to embrace the spirit of cruising.