Carnival Cruise Rubber Ducky Sand Sculpture
Beach Walk Reveals Sand Sculptures
This Carnival Cruise Line mixed reality advertisement begins on a serene beach. Two women are shown strolling along the shoreline, promoting a dreamlike vacation experience.
As they walk, the scene unfolds to reveal several intricately designed sand sculptures: a sandcastle with a Carnival beach ball, a rubber ducky wearing a bucket hat, a floating flamingo ring, and finally, the Carnival logo. These elements are presented using augmented reality.
The promotion transforms ordinary seaside elements into a fresh, relatable spectacle, highlighting Carnival Cruise Line’s invitation to embrace the spirit of cruising.
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FOOH Impact ScoreSolid
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