FOOH Impact Score:
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Impressive
Learn moreLearnings
- Augment the world with wonder - transform familiar worlds into spectacular sights
- Let the product inspire aesthetics - from packaging, to colour and features - weave what people will recognise into the creative
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In this Valentino faux ooh ad, a concrete city pavement transforms into unfolding golden spikes in a captivating display. The ad dramatically reimagines a bustling urban street as a golden runway, with the Spike Valentino Lipstick emerging from above and landing gracefully into a matching golden path in front of the Sephora Store at the World Diamond Tower. A dynamic blend of elegance and brand storytelling with innovative computer generated graphics, this film paints couture vision directly onto the streets.
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