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Valentino Lipstick Spike Carpet on Street

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Outstanding

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Learnings

  • Augment the world with wonder - transform familiar worlds into spectacular sights
  • Let the product inspire aesthetics - from packaging, to colour and features - weave what people will recognise into the creative

Credits

Brand: Sephora

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: United States of America

City: New York

Effects / Animations: Building Transformation, Simple Motion

Surroundings: 5th Street, World Diamond Tower, Towers, Buildings, Traffic, Cars, City

Date posted: September 20, 2024

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In this The Ordinary FOOH ad, a mechanical assembly line smoothly moves toner pads through a high-tech factory. The scene unfolds as robotic arms delicately pick up each pad, ensuring precision in their shape and texture before packaging them for use. With an Effective use of VFX, this The Ordinary skincare ad transforms an industrial setting into a fresh, relatable spectacle, highlighting The Ordinary’s commitment to quality and skincare innovation.

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