FOOH Impact Score:
Impressive
Learn moreCredits
Brand: Fanta
Agency: Davi Soares
Production Company: Davi Soares
VFX: Davi Soares
Sound: Davi Soares
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Imagine a busy city plaza doubling as a stage for a flavor transformation. That’s the captivating premise of this Fanta fake out of home ad featuring the bold Passion Fruit flavor. The video unfolds as the scene opens with a man in a white t-shirt and yellow bag holding a Fanta Passion Fruit and confidently pointing it toward the camera. The shot then shifts to a hand holding a cellphone, from which a Fanta Lemon dramatically emerges. The camera pulls back to reveal the same man, now dressed in all black, catching the Fanta Lemon mid-air. He pours it into a glass and grabs a bite of snacks on the table. As he enjoys the drink, a yellow lightning strike flashes through the scene, instantly changing his outfit back to white with the yellow bag. Using engaging CGI effects, this Fanta fake out of home ad transforms an everyday refreshment moment into an innovative product showcase.