Fanta Soda Emerges from Cellphone

Fanta Emerges from Cellphone

This Fanta fake out of home ad, set in a busy city plaza, showcases the bold Passion Fruit flavour. The video begins with a man in a white t-shirt and yellow bag holding a Fanta Passion Fruit and pointing it towards the camera.

The scene then transitions to a hand holding a cellphone, from which a Fanta Lemon dramatically emerges. The camera pulls back to reveal the same man, now dressed in all black, catching the Fanta Lemon mid-air. He pours the drink into a glass and enjoys it with snacks.

As he drinks, a yellow lightning strike flashes through the scene, instantly changing his outfit back to white with the yellow bag. This CGI ad transforms an everyday refreshment moment into an innovative product showcase.

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FOOH Impact ScoreImpressive
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Credits

Brand:Fanta
Agency:Davi Soares
Production:Davi Soares
VFX:Davi Soares
Sound:Davi Soares

Metadata

Work Type: FOOH
Date posted:March 31, 2023
Source:Instagram