ATP Tour Tennis Court in Dubai Desert

Imagine a luxury flight cabin doubling as a stage for global sports hype. That’s the captivating premise of this Emirates fake out of home ad featuring the ATP Tour’s high-level partnership. The video unfolds as the camera opens inside the business class cabin of an airplane where a lone tennis racket and ball rest on the floor. It then pans to the window, revealing the sweeping sand dunes and skyline of Dubai. As the plane moves forward, a full-scale tennis court appears in the middle of the desert, clearly marked with Emirates and ATP Tour logos, hinting at the global reach of tennis and luxury travel. Using innovative computer generated graphics, this Emirates fake out of home ad transforms a simple in-flight scene into an dynamic product showcase.