Maisons du Monde Sand-covered Trailer on Beach

Imagine a sun-drenched coastline hiding a secret pop-up boutique in the sand. That’s the dynamic premise of this Maisons du Monde FOOH campaign featuring an unexpected beach transformation. The video unfolds as the scene opens on a beach where a sculptural, van-shaped object is entirely covered in sand, evoking intrigue. A blue pillow suddenly strikes the form, making the sand collapse to reveal a sleek blue Airstream trailer underneath. A Maisons du Monde sign appears on top of the trailer, and as the door gently swings open, viewers see a well-arranged dining setup with chairs, showcasing the brand's French Riviera collection in a surprising setting. Using captivating CGI effects, this Maisons du Monde FOOH campaign transforms a sandy seashore into an authentic product showcase.