SABON Window Transformed into Interactive Screen

This faux out-of-home (FOOH) advertisement for SABON features a boutique storefront that seamlessly transitions from a physical window to a mobile interface. The video begins with a woman approaching SABON’s glass window and placing her hand on the surface.

Upon contact, the window transforms into the Instagram interface, displaying SABON’s official page. The woman scrolls briefly before swiping to exit and opening TikTok. She then taps on a video showing another woman confidently walking away with a SABON shopping bag. This computer-generated imagery transforms a city storefront into an innovative product showcase.