SABON Window Transformed into Interactive Screen

Imagine the front of a boutique store coming to life with a social twist. That’s the dynamic premise of this SABON faux ooh ad featuring a seamless transition from physical storefront to mobile interface. The video unfolds as the scene opens on SABON’s glass window, where a woman approaches and places her hand on the surface, which immediately transforms into the Instagram interface showing SABON’s official page. She scrolls momentarily, then swipes to exit and opens TikTok, tapping a video that shows another woman confidently walking away with a SABON shopping bag. Using computer generated imagery, this SABON faux ooh ad transforms a city storefront into an innovative product showcase.