Galeries Lafayette Jelly Fish Swims Above Street

Imagine a historic department store turning into an underwater scene. That’s the creative premise of this Swatch cgi campaign featuring the SCUBAQUA collection. The video unfolds as the scene opens outside Galeries Lafayette Haussmann from across the street, where a smack of massive jellyfish swims through the air toward a Swatch billboard on the building’s façade. As they enter the billboard, it ripples and displays them swimming inside like an aquarium. Another jellyfish moves in front of the store as people walk along the street. Using engaging computer generated imagery, this Swatch cgi campaign transforms the iconic Galeries Lafayette façade into a captivating product showcase.