Galeries Lafayette Jelly Fish Swims Above Street

This Swatch CGI campaign for the SCUBAQUA collection transforms the historic Galeries Lafayette Haussmann department store into an underwater scene. The video opens with a smack of massive jellyfish swimming through the air towards a Swatch billboard on the building’s façade.

As the jellyfish enter the billboard, it ripples and displays them swimming inside like an aquarium. Another jellyfish then moves in front of the store as people walk along the street. This computer-generated imagery campaign showcases the product by turning the iconic Galeries Lafayette façade into a captivating display.