FOOH Impact Score:
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Solid
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In this Tommee Tippee FOOH campaign, a tram rolls through central Melbourne as a yellow Ultra-light StayPut Soother floats above a digital billboard tethered to a building by a thin rope. The ad humorously reimagines the cityscape as a launchpad for baby comfort, with the soother breaking free and soaring past landmarks like the Yarra River and into the sky. A creative display that masterfully blends humor and creativity with a memorable twist on baby care, enhanced by augmented reality.
BIOTYSPA
Naternal Vitamins
Sephora
Sephora +
Airyday Skinscreens +
Ultra Violette Australian Sunscreen +
IT Cosmetics
Foot Locker
The Original
Esika
L'Oréal Paris