Tommee Tippee Soother Floats from City to Space
Tommee Tippee Soother: Melbourne to Space
This Tommee Tippee FOOH campaign features a yellow Ultra-light StayPut Soother floating above a digital billboard in central Melbourne. The soother is initially tethered to a building by a thin rope, as a tram rolls through the city.
The advertisement humorously reimagines the cityscape, with the soother breaking free and soaring past landmarks like the Yarra River. It continues its journey into the sky, creating a memorable twist on baby care, enhanced by augmented reality.
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FOOH Impact ScoreSolid
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