CeraVe Giant Lotion on Valley of Fire Desert

This CeraVe FOOH campaign begins with two hikers navigating the scorching trails of Valley of Fire State Park in Nevada, the sun beating down on them. This moment cleverly highlights the importance of hydration as the woman suddenly spots a giant bottle of CeraVe Daily Moisturizing Lotion standing in the distance. Excited, she points it out, and as the man reaches for it, the bottle shrinks to its actual size, landing perfectly in his hand before magically returning to its original position. As a perfect blend of Memorable storytelling and Innovative product integration, the computer generated graphics enhancement is designed for emphasizing the power of CeraVe’s dermatologist-developed formula in restoring dry, dull skin—even in the harshest conditions.