FOOH Impact Score:
Impressive
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This Astrid & Miyu vfx advertising begins with a massive snow globe featuring the brand's logo appearing atop Calton Hill in Edinburgh, surrounded by a curious crowd. This moment cleverly highlights the excitement and elegance of the 24-Day Advent Calendar as individual compartments open, releasing delicate jewelry boxes that float upward with the historic Dugald Stewart Monument emerging in the background. As a perfect blend of viral storytelling and creative product integration, the CGI effects enhancement is designed for driving early access sign-ups ahead of the October 9, 2025 launch.