Ryder Cup Trophy Unveiled from Digital Screen

Ryder Cup Trophy Unveiled in Times Square

This Ryder Cup FOOH ad opens with an aerial shot of Times Square. A man in a Ryder Cup logo sweater walks through the crowds with a golf club, performs a stunt, and then aims at a digital building screen displaying the Ryder Cup logo.

Upon striking the ball, the screen dramatically bursts open to reveal the golden trophy and the announcement '100 Days to Go'. This augmented reality outdoor countdown ad transforms New York City, highlighting the Ryder Cup's dynamic promotional campaign.

A
FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Ryder Cup
Artist:adam+gary