Ryder Cup Trophy Unveiled from Digital Screen

In this Ryder Cup FOOH ad, an aerial shot of Times Square sets the scene as a man dressed in a sweater featuring the Ryder Cup logo walks confidently through bustling crowds, golf club in hand. The scene unfolds as he surprises onlookers with a smooth golf stunt, then positions himself as if aiming at a golf course hole, aligning his shot with a nearby digital building screen glowing with the Ryder Cup logo—striking the ball, the screen bursts open to reveal the golden trophy and the announcement '100 Days to Go'. With a captivating use of augmented reality, this Ryder Cup outdoor countdown ad transforms the heart of New York City into an immersive reminder of the upcoming tournament, highlighting Ryder Cup’s dynamic promotional campaign.