Tiffany & Co Ring Grabbed from Billboard

Imagine the Opéra Garnier becoming a stage for a giant piece of jewelry. That’s the creative premise of this Tiffany & Co. fake out of home ad featuring the Sixteen Stone ring. The video unfolds as the camera pans across the iconic Parisian landmark, revealing a massive billboard showcasing an oversized Sixteen Stone ring and the Tiffany & Co. logo perched on top of the building. French actress Camille Cottin appears on the street below, reaching across the avenue to pluck the ring from the billboard with finesse, then placing it gracefully onto her middle finger. Using distinctive computer generated imagery, this Tiffany & Co. fake out of home ad transforms the historic Opéra Garnier into an engaging product showcase.