Dyson Light Pole Placed on City
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
Learn moreLearnings
- Weave product features into the creative
- Architectural integrations work best with global icons and thumbstopping stand outs
- Make the first frame count - without a strong thumbnail & opening, viewers will scroll on.
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In this Nykaa FOOH campaign, a massive gumball machine overflows with beauty care products, creating a captivating visual spectacle. The ad humorously reimagines a classic vending experience with a creative twist, dispensing beauty essentials instead of candy. A dynamic campaign that masterfully blends creativity with a memorable take on beauty shopping.







