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T-Mobile Giant Runner Heads to Paris

FOOH Impact Score:

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Credits

Brand: T-Mobile

Production Company: Catapulta

VFX: Catapulta

Sound: Catapulta

Metadata

Brand Industry: Services

Countries: Puerto Rico, France

Cities: San Juan, Naranjito, Paris

Effect / Animation: Large Objects

Surroundings: El Morro, Naranjito Bridge, Eiffel Tower

Date posted: July 27, 2024

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In this T-Mobile FOOH ad, a towering Ayden Owens stretches against the coastal backdrop of El Morro as he prepares to spring forward, spotlighting the brand’s global connectivity service. The scene unfolds as the camera zooms into Owens’ determined expression, and he dashes with intensity through iconic Puerto Rican landmarks, leaving radiant pink trails in his wake—leaping over Naranjito Bridge and sprinting across diverse terrains before arriving at the Eiffel Tower, where he pauses to snap a selfie. With a creative use of CGI effects, this T-Mobile internet speed showcase FOOH ad transforms global landmarks into a fresh, relatable spectacle, highlighting T-Mobile’s mission to deliver powerful, seamless internet in over 215 destinations.

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