T-Mobile Giant Runner Heads to Paris

Ayden Owens Leaps Over Naranjito Bridge

This T-Mobile FOOH advertisement features a towering Ayden Owens stretching against the coastal backdrop of El Morro, preparing to spring forward. The scene spotlights T-Mobile's global connectivity service, with the camera zooming into Owens' determined expression before he dashes with intensity.

Owens runs through iconic Puerto Rican landmarks, leaving radiant pink trails in his wake. He leaps over Naranjito Bridge and sprints across diverse terrains before arriving at the Eiffel Tower, where he pauses to snap a selfie. This creative use of CGI effects transforms global landmarks into a fresh, relatable spectacle.

The FOOH ad showcases T-Mobile's internet speed, highlighting the brand's mission to deliver powerful, seamless internet in over 215 destinations.

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Credits

Brand:T-Mobile
Artist:Catapulta
Production:Catapulta
VFX:Catapulta
Sound:Catapulta

Metadata

Work Type: FOOH
Brand Industry:Services
Date posted:July 27, 2024
Source:Instagram