AXE Perfume Spray Bottle Releases Pears
AXE Bottle Releases Pears
This AXE FOOH campaign features an oversized AXE Black Remixed x BZRP bottle placed outdoors. A crowd gathers, taking photos, while a paraglider circles above. The glowing AXE logo and blinking BZRP insignia build anticipation.
The bottle then releases a dense fog, its cap dramatically opens, and multiple pears gently float into the sky from within. This transforms an ordinary product bottle into an immersive product showcase using engaging VFX.
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FOOH Impact ScoreImpressive
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Credits
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