AXE Perfume Spray Bottle Releases Pears

Imagine a music festival stage emerging from an ordinary deodorant can. That’s the creative premise of this AXE FOOH campaign featuring the iconic AXE Black Remixed x BZRP collaboration. The video unfolds as the scene opens with an oversized AXE Black Remixed x BZRP bottle placed outdoors, drawing a crowd of people taking photos while a paraglider circles above, setting the tone for a unique visual experience. The glowing AXE logo and blinking BZRP insignia add to the spectacle, building anticipation before the bottle releases a dense fog, the cap dramatically opens, and multiple pears gently float into the sky from within. Using engaging VFX, this AXE FOOH campaign transforms an ordinary product bottle into an immersive product showcase.