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Beefeater Gin Banner Unfurls at Tower Bridge

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

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Credits

Brand: Beefeater Gin

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: England

City: London

Effects / Animations: Banner, Cloth, Large Objects

Surroundings: Tower Bridge, River Thames, The Shard

Date posted: July 10, 2021

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This Beefeater Gin FOOH ad begins with an aerial shot of Tower Bridge, where a striking visual catches the viewer's attention. This moment cleverly highlights Beefeater’s deep London roots as a white banner dramatically unfurls from the bridge's walkway, revealing the call-to-arms text 'IT'S COMING HOME' alongside the brand's logo. As cars move below and The Shard towers in the background, the banner flutters convincingly in the wind, pulling viewers into the city’s energetic anticipation. As a perfect blend of dynamic storytelling and creative product integration, the CGI effects enhancement is designed for building brand affinity through London pride.

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