Benefit Hot Air Mascara Emerges from Hot Air Balloon

Imagine London’s busiest shopping centre turning into a landing pad for a makeup mission. That’s the engaging premise of this Benefit Cosmetics faux ooh ad featuring the BADgal Bounce mascara. The video unfolds as inside Westfield, White City in London, a hot air balloon adorned with the Benefit logo and the Westfield London logo gradually descends into the centre. As the balloon touches down, an oversized BADgal Bounce product appears, joined by a blue balloon bear figure, a giant eye figure, a green fluffy clover, and a fluffy pink flower—all drawing the eye toward the temporary pop-up location. Using innovative computer generated graphics, this Benefit Cosmetics faux ooh ad transforms a shopping centre concourse into a surprising product showcase.