FOOH Impact Score:
Solid
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This Skechers mixed reality ad begins with a sweeping aerial view of BIG FASHION Glilot Mall, showcasing its modern facade, with the towering Allied City Glilot building rising in the background, before cutting to the sleek Skechers storefront. This moment cleverly highlights the product range and immersive brand energy as an oversized Skechers shoebox suddenly drops onto the store’s roof, unveiling in sequence the Uno Stand On Air Pink Sneakers with “SKECHERS THE UNO,” then transitioning to the SLIP-INS: GLIDE-STEP ALTUS with “HANDS FREE SLIP-INS GLIDE-STEP,” followed by the Max Cushioning Suspension - Voyager with “MAX CUSHIONING,” next revealing the Lighted Gore & Strap Sneaker W Mult Light Up Trainers Boys with “KIDS,” and finally the Skechers SKX_ 1.5 Elite FG with “SKECHERS FOOTBALL”; the finale features fireworks and the glowing “S” logo lighting up the sky to celebrate the new store opening. As a perfect blend of memorable storytelling and dynamic product integration, the computer generated graphics enhancement is designed for showcasing the opening of the new Skechers location at BIG FASHION Glilot.