CeraVe Skin Products at Construction Site
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This CeraVe FOOH ad begins with a woman riding through Downtown Dubai, pointing out the window as she spots a bustling construction site. This moment cleverly highlights the brand’s commitment to skincare for all ages as she observes supersized CeraVe Baby Wash & Shampoo and Baby Moisturizing Lotion bottles stacked alongside a crane, while a massive jar of Daily Moisturizing Cream is being hoisted with skyscrapers towering in the background. As a perfect blend of dynamic storytelling and authentic product integration, the augmented reality enhancement is designed for promoting CeraVe’s newly launched presence in the UAE market.
