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CeraVe Skin Products at Construction Site

Skin Products at Construction Site in a fake-out-of-home-ad of CeraVe View this post on Instagram

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Credits

Brand: CeraVe

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: United Arab Emirates

City: Dubai

Effects / Animations: Large Objects, Simple Motion

Surroundings: Crane, Skyscrapers

Date posted: July 5, 2024

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This CeraVe FOOH ad begins with a woman riding through Downtown Dubai, pointing out the window as she spots a bustling construction site. This moment cleverly highlights the brand’s commitment to skincare for all ages as she observes supersized CeraVe Baby Wash & Shampoo and Baby Moisturizing Lotion bottles stacked alongside a crane, while a massive jar of Daily Moisturizing Cream is being hoisted with skyscrapers towering in the background. As a perfect blend of dynamic storytelling and authentic product integration, the augmented reality enhancement is designed for promoting CeraVe’s newly launched presence in the UAE market.

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