FOOH Impact Score:
Improvable
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Imagine a centuries-old city square revealing a futuristic secret. That’s the captivating premise of this Coca-Cola CGI campaign featuring the brand’s new attached bottle caps. The video unfolds as two women stroll along a cobblestone path near the Aarhusin Raatihuone while a man nearby talks on his phone, when suddenly, a section of the street opens like a manhole cover. From the opening, a large Coca-Cola Zero bottle rises halfway out of the ground as its cap dramatically twists and detaches, remaining connected to the bottle to emphasize the new cap design. Using innovative computer generated graphics, this Coca-Cola CGI campaign transforms an ordinary urban setting into a memorable product showcase.