Lollapalooza Character Emerges from Digital Screen

In this Flow FOOH ad, the scene begins with a sweeping view of the iconic Obelisco de Buenos Aires before shifting to the Edificio Transradio Internacional, where a massive digital screen lights up with a Flow promotion. The scene unfolds as a Lollapalooza character holding a phone appears to break through the screen, with the words "MIRALO EN VIVO" flashing up and a QR code emerging beside it; as the character punches through again to show the device, the message "!YA ESTÁS PARTICIPANDO!" and another QR code burst onto the display, all culminating in a pullback to the Flow and Lollapalooza logos with the banner "!PODÉS GANAR UN VIAJE A LOLLAPALOOZA CHICAGO!" celebrating 10 years of Lollapalooza Argentina 2025. With an effective use of CGI effects, this Flow campaign FOOH ad transforms a downtown Buenos Aires façade into a captivating spectacle, highlighting Flow’s drive to engage music lovers with immersive, real-time promotions.