Lollapalooza Character Emerges from Digital Screen

This Flow FOOH advertisement begins with a sweeping view of the Obelisco de Buenos Aires, transitioning to the Edificio Transradio Internacional. A massive digital screen on the building illuminates with a Flow promotion, featuring a Lollapalooza character holding a phone who appears to break through the screen. The words "MIRALO EN VIVO" flash, and a QR code emerges alongside.

The character then punches through the screen again to reveal the device, at which point the message "!YA ESTÁS PARTICIPANDO!" and another QR code burst onto the display. The scene concludes with a pullback to the Flow and Lollapalooza logos, accompanied by the banner "!PODÉS GANAR UN VIAJE A LOLLAPALOOZA CHICAGO!", celebrating 10 years of Lollapalooza Argentina 2025.

Utilising CGI effects, this Flow campaign FOOH ad transforms a downtown Buenos Aires façade into a captivating spectacle, highlighting Flow’s engagement with music lovers through immersive, real-time promotions.