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In this Hada Labo Tokyo FOOH campaign, a cinematic aerial view glides over Birmingham’s iconic Rotunda as the camera captures the moment a giant translucent droplet descends from the sky. The ad dramatically reimagines the landmark with a bold twist—upon impact, the tower ripples and seamlessly morphs into the instantly recognizable Hada Labo Tokyo Lotion Anti-Aging Super Hydrator bottle, standing tall in the skyline. A dynamic transformation that masterfully blends drama and brand identity with a captivating take on skincare innovation.
Hada Labo Tokyo
Hada Labo Tokyo
Hada Labo Tokyo
Hada Labo Tokyo
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