Hada Labo Tower Transforms into Lotion Bottle
Rotunda Morphs into Lotion Bottle
This Hada Labo Tokyo FOOH campaign features a cinematic aerial view gliding over Birmingham’s iconic Rotunda. The camera captures a giant translucent droplet descending from the sky.
Upon impact, the tower ripples and seamlessly morphs into the instantly recognizable Hada Labo Tokyo Lotion Anti-Aging Super Hydrator bottle, standing tall in the skyline. This dynamic transformation blends drama and brand identity with a captivating take on skincare innovation.
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FOOH Impact ScoreSolid
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