Hada Labo Statue Applies Lotion and Turns Gold
Hada Labo Tokyo: Angel of the North Transformation
This mixed reality ad for Hada Labo Tokyo begins with an aerial view of Newcastle’s Angel of the North, featuring an oversized bottle of Hada Labo Tokyo Lotion Anti-Aging Super Hydrator at its base. The iconic sculpture then comes to life, lifting the bottle and applying a single drop to its wing.
This action triggers a transformation: golden light spreads across the steel surface of the Angel of the North, and pink flowers bloom upon it. This computer-generated imagery enhancement promotes the Hada Labo Tokyo Super Hydrator, now available in Newcastle and London.
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