FOOH Impact Score:
Solid
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This Hada Labo Tokyo mixed reality ad begins with an aerial shot revealing Newcastle’s Angel of the North, where an oversized bottle of Hada Labo Tokyo Lotion Anti-Aging Super Hydrator stands prominently at its base. This moment cleverly highlights the product’s hydrating and rejuvenating power as the iconic sculpture gracefully comes to life, lifts the bottle, and applies a single drop to its wing—triggering a transformation where golden light spreads through the steel surface and pink flowers bloom across it. As a perfect blend of distinctive storytelling and engaging product integration, the computer generated imagery enhancement is designed for promoting the arrival of the Hada Labo Tokyo Super Hydrator now available in Newcastle and London.