FOOH Impact Score:
Solid
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Imagine a historic castle trying to combat dry skin. That’s the captivating premise of this Hada Labo Tokyo fake out of home ad featuring their signature Lotion Anti-Aging Super Hydrator. The video unfolds as oversized Hada Labo Tokyo shopping bags glide along an overhead conveyor installed right outside Princess Square, each carrying a visible bottle of the Lotion Anti-Aging Super Hydrator as they move past the shopping center entrance to promote the brand’s first pop-up store, happening October 26–27, 2025. Using clear CGI, this Hada Labo Tokyo fake out of home ad transforms a typical city shopping spot into an engaging product showcase.