Game of Thrones Dragon’s Skull at Grand Central

Imagine Grand Central Terminal transforming into a fantasy realm. That’s the captivating premise of this HBO FOOH campaign featuring season 2 of House of the Dragon. The video unfolds as the iconic Vanderbilt Hall is adorned with green banners draping from its pillars, one of which reads “VANDERBILT HALL JUNE 12–16” alongside the phrase “GRAND CENTRAL RAISES THE GREEN BANNER,” while another displays the emblematic House Targaryen logo. The camera shifts to reveal a wider view of the hall, where additional banners hang symmetrically flanking the American flag. The scene cuts dramatically to showcase an enormous dragon’s skull on display, flanked by equally green banners, turning the historic space into a dramatic medieval installation. Using augmented reality, this HBO FOOH campaign transforms Grand Central Terminal into a clear product showcase.