Game of Thrones Dragon’s Skull at Grand Central
Vanderbilt Hall Displays Ancient Relic
This HBO FOOH campaign for House of the Dragon season 2 transforms Grand Central Terminal into a fantasy realm. The video opens with Vanderbilt Hall adorned with green banners, one reading "VANDERBILT HALL JUNE 12–16" and "GRAND CENTRAL RAISES THE GREEN BANNER," while another displays the House Targaryen logo.
The camera then reveals a wider view of the hall, showing additional green banners symmetrically flanking the American flag. The scene dramatically cuts to an enormous dragon’s skull on display, also flanked by green banners, turning the historic space into a medieval installation.
Using augmented reality, this campaign transforms Grand Central Terminal into a clear product showcase for House of the Dragon.
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FOOH Impact ScoreOutstanding
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