Clarins Lip Balm Pillar in Paris

Haussmann Building Reveals Twisting Lip Balm

This fake out-of-home advertisement features a giant Clarins Lip Oil Balm, presented as a pillar within a Haussmann building in Paris. The balm slowly twists and emerges, creating a striking visual.

The CGI effects transform a classic architectural element into a memorable spectacle. This approach highlights Clarins' marketing strategy within a unique Parisian setting.

B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Clarins
Artist:Busterwood

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:France
City:Paris
Date posted:June 20, 2024
Source:Instagram