L'BEL Serum Smoothens Rough Surface
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FOOH Impact Score
Impressive
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A-Tier
B
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Imagine a crumbling city sidewalk in desperate need of rejuvenation. That’s the creative premise of this L'BEL FOOH campaign featuring the transformative power of the L'BEL Nocturne Serum. The video unfolds as a woman stands on a street in front of a towering bottle of the serum, when suddenly, a luminous drop escapes and glides across the cracked pavement, turning the rough surface into a smooth, refined finish in its path. Using captivating CGI effects, this L'BEL FOOH campaign transforms an urban environment into an effective product showcase.
