FOOH Impact Score:
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more
Impressive
Learn moreLearnings
- Hook, tease, reveal - don't fear the formula.
- Make the audience wait, but ensure the pay off is worth it
- Human interaction is a must - reactive extras and actors make it feel real and help hook in your audience
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This Nykaa FOOH ad begins with a furniture rack prominently placed on a walkway, attracting passersby with its unique design. This moment cleverly highlights the functionality of the product as speakers integrated into the rack emit featured audio, engaging pedestrians and drawing attention to the setup. As a perfect blend of Creative storytelling and Dynamic product integration, the VFX enhancement is designed for capturing consumer interest in an unexpected public setting.
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