FOOH Impact Score:
Solid
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Imagine a sports stadium turning into a superhero's face. That’s the dynamic premise of this Marvel faux ooh ad featuring the transformation of Marvel Stadium to celebrate the arrival of Deadpool. The video unfolds as the scene opens outside the Marvel Stadium located in Melbourne's Docklands precinct, Australia. Suddenly, the ground trembles as the stadium begins to transform—its facade morphs into the unmistakable face of Deadpool, now branded with bold text reading “STADIUM.” As the transformation completes, a flashy Deadpool figures are launched from the stadium roof, soaring into the air. Inside the arena, a towering Deadpool flashy stands waving a red flag that reads “APRIL POOLS DAY.” This campaign promotes the arrival of the Deadpool movie in Melbourne on April 1, 2025. Using captivating CGI effects, this Marvel faux ooh ad transforms a standard sports venue into an effective product showcase.